I see a lot of people making the mistake of entering in their domain name or URL as their website name or meta title. This is shown in the top of the browser and will be shown in result links in search engines. But people won't be searching for your domain name, they will be searching for your business name or services or location.
I see people enter in www.MyPhotographyWebsite.net (just an example) for their website name. You should be entering in something like Destin Wedding Photography or Atlanta Sports Photography or just your business name.
If you are currently guilty of this, there are 2 places you will want to change this.
1) Settings -> Admin / Main Settings -> Website Name.
This is used when emails are sent from Sytist at the "From Name". You don't want a domain name or URL there because it might seem spammy to email services.
2) (The most important) Settings -> Metadata -> Meta Title
The Meta Title is shown at the top of the browser and is also important for search engines.
When you create pages, categories, galleries, the page name is appended to the meta title. So say you have a page called "Wedding Photos", then the page name linked in search engines would be "Wedding Photos - Destin Wedding Photography". So now you have important keywords in the meta titles.
Also in the Metadata settings, you have an option for description and keywords. The description would be a short description of your business. Key words are what you think people might search for to find you (Destin, Florida, Wedding photography).
Another tip, Sitemap
A sitemap is a XML file that lists all the pages on your website. You will use this to submit to Google & Bing. Go to Settings -> Sitemap in your Sytist admin and it will give you the link for your sitemap and also links to Google & Bing webmaster tools to submit them.